Motivation and Banking

Introduction Motivation can broadly be described as the driving inner or outer force through which we achieve various desired life goals. It is either intrinsic or extrinsic. Intrinsic motivation refers to the driving inner force mostly associated with enjoyment, high educational achievements. Extrinsic motivation, on the other hand, relates to a driving external force in one’s life to achieve desired goals and objectives.Advertising We will write a custom essay sample on Motivation and Banking specifically for you for only $16.05 $11/page Learn More Such motivations include can be looked at as rewards for efforts implemented to achieve something. The rewards may be in the form of money for a task accomplished, grades attained in a school setting, coercion and the threat of punishment because of indulgence in a situation (Lee, 78). For instance, his parents may tell a student that he will not be catered for in basic and essential needs failure to achieve a certain grade. Motivation additionally and in accordance to various motivation theories can be defined as a need to minimize physical pain or suffering and maximize pleasure. Discussion The respondents as illustrate were in the range of 17 years and 24 and above years. It’s evident that most the respondent’s stay in Australia is not too long. For instance, for most female its in the range of 7 months to one year. For most male, it’s between below three months and four to six months. On a survey on the major reason for finding a job being the salary as the motivating factor, most male were indifferent on the issue while most of the women were of the opinion that it’s the chief reason as to why people find a job. On the issue of whether most people love the job more than the salary, most male were observed to agree with the statement. The female were quite indifferent in agreeing with statement and some were undecided. Most men agreed that they st udy more courses for the higher salary. A good number of females were also in agreement with that notion. Freedom is very essential while performing one’s work as shown in the survey as most respondents agreed that they require their own freedom to perform their work duties. As to whether the job performed suits who you are, most female agreed with that notion while quite a good number of men also agreed with the same. Its thus evident that the job performed actually suits who we are. A mixed reaction was obtained on to whether people should work harder with increased incentives. Most were in the range of undecided and those who agreed with such sentiments. As to whether one should travel to many places with the job that interests you a mixed reaction was also obtained with some strongly agreeing and others were actually undecided.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More With regard t o the survey done on the banking operations and the impact of technology on the banking sector, this has influenced banks to adopt it to have a competitive edge in serving their loyal customers. Information technology has brought in greater convenience, effectiveness and efficiency and can to offer more banking products to customers in the banking sector. For instance, banks offer Automated Teller Machines (ATMS), EFTPOST, telephone banking and internet banking which are modern and convenient modes of faster banking. The banks highly recommend and encourage their customers to use the telephone and or internet banking, as opposed to the earlier branch based visit services. The extension of the internet banking services goes along with the customer perception, acceptance and the satisfaction derived from the use of such services. The internet banking transaction services was introduced in the 1980’s and has seen profuse growth and is highly expected to see more growth with the development of more technological innovations. This is as was denoted by Peterson in 2006. A survey conducted consisting of sixty shoppers in Glenferrie Road, Hawthorn in 2006 focused on the banking services used by customers, the population that uses and that which does not use the e-banking services. Also, the consumer behavior as to the possible reasons why customers decide on the appropriate mode of banking transaction was looked into. Out of 60 respondents, 34 were men and 26 were women. Income wise, it was shown that the majority of people earned below $1500 per week in the age bracket of 18 to 40 years. A portion of those who were 40 years and above earned between $3000 and $ 5000 per month. Most people interviewed held savings account. Non-internet banking services users consisted of 14%, and were less likely to hold a cheque account compared to e-bank users who consisted of 33%. The access of banking services through the branch consisted of 83% of the respondents. The commo n mode of accessing banking services was by use of the Automated Teller Machines and EFTPOST. The survey showed that ATMS were often used 60% of the population used in the survey, 37% of the respondents used EFTPOST, 7% never used ATMS and 25% never used EFTPOST. Telephone and internet banking were not intensively used. Recommendations It’s most evident that most people really value investing in themselves through work with the major goal and expectation of a motivating factor reward in the form of monetary terms. Conducive measures therefore to practice people’s hard earned skills on the job needs to be put in place to encourage them to work even much harder. Since its evident that study of more courses goes in line with higher salaries, such different courses should be well laid emphasis on and mentorship on the same should be highly encouraged.Advertising We will write a custom essay sample on Motivation and Banking specifically for you for only $16.0 5 $11/page Learn More People should be encouraged to work hard for what they really believe in and actually dream to achieve in their future as most jobs suit who they are. As most people would go greater lengths in terms of achieving their dreams of the work they desire most, they should be widely encouraged to follow their dreams even if it would mean travelling a lot. The basic reason for using the banking services as shown by most people is to gaining access to cash used for different transactional purposes. The second most reason is making of deposits through the cheque or cash. A few used the banking services to check for their bank balances (Lee, 103). The main advantage of the telephone and internet use of banking services is that they do not require the physical appearance of the person concerned (Gkoutzinis, 243). Additionally, the modes do not require the use of cards to identify with the person, but rely solely on electronic transmission of identification of access codes and numbers or appropriate passwords. The major reason for use of e-banking as portrayed by a number of respondents was due to time-saving mechanism, convenience, full time availability and cost effective. This is because the e-banking services can be accessed majorly from home, the work place, and even the study place. The reasons as to why some people do not use the internet banking services includes the ignorance that people may have on the use and access of the e-banking services. Also, some quote of security reasons due to the increasing number of hackers and robberies. Nevertheless, some thought it very useful to learn on the use of the e-banking banking services. Lack of adequate information on the use of the e-banking services was a major reason as to why some people did not use these services. E-banking permits the full access to account balances, funds transfers between accounts and account payments. The accessibility to the bank account are varied from dif ferent customers for instance some have daily access depending on their needs, while others on a monthly basis. Those who frequently use the bank services have a favor in using the e-banking services. Most of e-bank uses, in fact, have more than one account. The income levels of different bank service users determine the account that they operate. The high-income earners for instance use the e-banking facility frequently since they have numerous transactions and e-banking have an ideal convenient platform for this. There is a great desire for more information as postulated by the non e-banking users.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Therefore it’s the duty of institutions, mentors, parents from the grass root level to nurture their kids in the manner so desired so that they can grow in an all rounded manner. People should also strive to achieve that which they believe in. Also, superb working conditions should be put in place to allow for people to work in conducive conditions which will support their lives. The banks hence have a role to educate the bank services users on the importance of the use of the internet banking. In conclusion, it is apparent that the banking services have changed greatly in the recent years and customers have resulted to the use of ATMS and EFTPOST, telephone banking and internet banking. The gender is highly insignificant in the determination of the account to be used by individuals. It is also evident that high-income earners are likely to adopt the use of telephone banking and internet banking with a lower usage by the lower-income earners. Banks, therefore, have a duty to promote their e-banking services and enlighten their customers on their major importance. Cited work Gkoutzinis, Apostolos Ath. Internet banking and the law in Europe: regulation, financial integration and electronic commerce. Cambridge [u. a.: Cambridge Univ. Press, 2006. Print. Lee, In. E-business innovation and process management . Hershey, PA: CyberTech Pub., 2007. Print. This essay on Motivation and Banking was written and submitted by user Brianna Snyder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Difference Between the Words Aural and Oral

The Difference Between the Words 'Aural' and 'Oral' The words aural and oral are often confused, most likely because theyre nearly homophones (that is, words that sound the same). While the two words are related, theyre not interchangeable and in fact are in contrast with one another. Heres what you should know before using these words in your writing or speech. Definitions The adjective aural refers to sounds perceived by the ear. For instance, a musicians aural skills might refer to their ability to identify melodies and intervals by hearing them, rather than seeing them written out in sheet music. The adjective oral relates to the mouth: spoken rather than written. In everyday life, its often used in the context of dentistry (i.e. an oral exam checks for cavities, gum disease, etc.). It can also be used to describe something spoken, often in contrast with writing. For instance, a foreign language class might have a two-part exam: a written exam as well as an oral exam that requires speaking the language aloud. Origins Aural derives from the Latin word auris, which means ear. Oral dervies from the Latin oralis, which in turn derived from the Latin os, meaning mouth. Pronunciations In common speech, aural and oral are often pronounced similarly, which can contribute to the confusion between the two words. However, the vowel sounds at the beginning of each word are technically pronounced differently, and one can consciously emphasize those differences if confusion seems likely. The first syllable of oral is pronounced as it looks: like the conjunction or, as in this or that. The first syllable of aural, with the au- diphthong, sounds more similar to the ah or aw sound, like in audio or automobile. Examples: Harlems brand of ragtime was not made to accompany dancing or seduction; its only aim was aural delight. . . . The music flourished where it could feed, and feed off of, high spirits.(David A. Jasen and Gene Jones, Black Bottom Stomp. Routledge, 2002)Poetry remembers that it was an oral art before it was a written art.(Jorge Luis Borges) Usage Note: For many speakers of English, these words sound the same. But for all, their meanings are distinct. Aural refers to the ear or to hearing: aural disease, a memory that was predominantly aural. Oral refers to the mouth or to speaking: an oral vaccine, an oral report.In certain contexts, the difference can be more subtle than might be expected. An oral tradition is one that is conveyed primarily by speech (as opposed to writing, for example), whereas an aural tradition is one that is conveyed primarily by sounds (as opposed to images, for instance). (The American Heritage Guide to Contemporary Usage and Style. Houghton Mifflin, 2005) Answers to Practice Exercises: Aural and Oral (a) Tall tales and legends have filtered down to us through oral traditions and early written records.(b) Her music is the aural equivalent of a deep breath of country air. Glossary of Usage: Index of Commonly Confused Words

Is Openly Carrying Guns A Justifiable Act Essay Example | Topics and Well Written Essays - 750 words

Is Openly Carrying Guns A Justifiable Act - Essay Example The 2nd Amendment, which states, "a well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed" gives people the liberty to arm themselves with weapons for their own self-defense. This right is respected by some states to the extent that people should expose the guns they are carrying, so long as they were legally acquired. One camp, such as that of Virginia Citizens Defense League (VCDL) considers themselves responsible gun owners and claims that they do not use the gun until it is necessary. They believe that the sight of guns is enough to dispel any untoward incidents by criminals. Because of this, so many people were enticed to buy guns for themselves. VCDL’s issuance of gun permits increased dramatically from 3,000 in 1994 to 180,000 in 2009. However, some people may not react positively to this since guns are very tempting to just use at one’s whim if that individual is impulsive. I t may go off accidentally hurting even the owner, or someone within peripheral distance. If the gun carrier is prone to temperamental outbursts, then it is worse, since if he is provoked, then he has his gun to vent his temper with. Responsible gun owners are aware of this and vehemently deny that they are that weak. They even advocate for the law of first investigating the background of whoever wants to buy a gun before releasing it to just anyone who may have the impulse to use it any which way he wants. This is where people call upon the 14th Amendment. It is clearly stated in Section one of this amendment that: â€Å"No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws†. This amendment, or Incorporation Doctrine, advocates the Bi ll of Rights to balance off whatever laws that may override the rights of others. In this case, the 2nd Amendment may give the right to people to â€Å"bear arms† however, it should also respect the rights of others who do not advocate gun ownership in the belief that it is not necessary. This conflict causes a huge confusion that may leave people divided, and the government, in a â€Å"fence-sitting† position. President Obama was known as the most anti-gun president. NRA or National Rifle Association protested against him for gun control laws. Obama’s stand was that guns are harmful and should not be openly carried even if it is licensed in order to prevent it from firing at anyone, whether intentionally or not. The NRA organization claims that its members are responsible gun owners who are discerning about gun use and are against loosely selling firearms to just about anyone. Seven states have ruled that any gun manufactured in their state is exempt from gun c ontrol laws. This implies no background checks, no age restrictions, no requirements for sellers to check out before releasing guns to buyers. This is their interpretation of the second amendment right. This ruling may be abused by some people who may claim that the gun they own was manufactured in that state, hence they do not have to go through thorough background check before being issued a permit. The federal government may also be suspected of concealing weapons so that these would be exempt from gun control laws because Obama has not done anything regarding NRA’s protest, and seems apathetic to the issue. Personally, I am not in favor of the Open Carry gun policy of some states. I do respect their belief of

Methods of Engagement in Afghanistan Research Paper

Methods of Engagement in Afghanistan - Research Paper Example Hamid Karzai, who was elected at large as president in 2004 was again re-elected in 2009. Notwithstanding the political progress gained by that war-torn country since the toppling of the Taliban, there remain serious challenges to Afghanistan’s political and economic transition (The World Factbook: Afghanistan 2010). On the security front, the Taliban have risen again to mount what is called today a neo-Taliban insurgency, which is slowly spreading in the countryside especially in the south because of the weakening of Karzai’s support among the local tribal leaders there. Afghanistan’s economy is also one big factor that is holding back the success of the reconstruction process. The long years of conflict had taken a toll on its economy and the infusion of funds from international sources during the reconstruction is not enough to turn it around and lift the country from total poverty. Poverty has led not only to shortages in housing, food, medical care and other basic support for its population but it has also led to the difficulty in eradicating opium poppies cultivation. As a matter of fact, opium poppy cultivation increased rather than decreased after the toppling of the Taliban and during reconstruction period in 2004 (The World Factbook: Afghanistan 2010; Gootnick 55). Finall y, ethnic and religious undertones often underpin conflicts that are still raging in Afghanistan as can be evidenced from the Taliban-led insurgency in the countryside. In accomplishing a successful reconstruction in Afghanistan, the US and its Coalition must succeed in eradicating the three-pronged problem that plague and hamper it: insurgency; economic poverty, and; religious and ethnic fundamentalism. One way of affecting a solution with the least loss of lives and minimal resources is a method of engagement that has already been recently put into a test by the Coalition Forces and is known as tribal engagement. This is the most credible solution to

The Prime Minister Essay Example for Free

The Prime Minister Essay The Prime Minister still didnt believe him so god ended up killing all mortal things, the prime minister is scared god tells him he can raise the dead and the prime minister asks god and begs him to bring everything back as it once was then god closes the lid on his coffin and says why? Who are you? Like the prime Minster once questioned god. So then all life was over. God did this in the story because that was his way or saying he does not want humans to interfere with how humans are created and it is not right for humans to be created by any other means other than the natural way. It is a kind of warning sign this story is sending the message across that creating humans in other ways is not right and shouldnt be done. But man really want to play with science and be like god once was because they would love to be responsible for a new human race and feel like a really powerful person like a leader, but these people often plan on doing this without thinking about the consequences, they are generally greedy money wanting people and only think about the facts that they will be rich and god like and a leader of a new human race, they totally ignore the fact that things could go wrong though. In Mary Shelleys story.. Frankenstein many things go wrong. The story is about a normal everyday human (Victor Frankenstein) a boy who grows up to be a doctor and study medicines and humans. In the story Victor Frankenstein creates a living thing much like a human but this creature was made from dead peoples body parts that Victor stole. Victor was being greedy and did not think about the bad points, just the good he did not think of the consequences. In the story Victor later admits this. Here is a quote form the story proving this: I did not think beyond putting my ideas into action all I wanted to do was to prove I could make life (pg 16) that quote also shows a reason why he wanted to do it. He wanted to prove he could make life. Again a greedy reason thinking of all the money he would get out of it. Again it tells us how desperate man is to be the creator and leader of a human race. They long for powerfulness over a new race. This is not good as it could get well out of hand. Victor Frankenstein was a man broken down by sorrow, hen he was younger his mother died during childbirth I think this is why victor was so desperate to create new life and make life last longer. He was very interested in science and wanted to be the BEST creating a human would make him the best. He felt the need to be a kind of god using his scientific powers. But then when the creature had been finished it turned out very ugly and ran away from Victor. Victor had already come across a problem as soon as the creature woke up! The monster started killing humans, he was angry because he was different to other living things. He felt he needed to be loved he realised he was different to others and got angry, he knew no-one would love him. Because people discriminated against him he turned very nasty. I think this is how Frankenstein his self (Victor) felt thats why he created this-to get attention. This is very worrying. I feel that is what may happen nowadays and there would be many problems if it did. Mary Shelley the author of Frankenstein had a bad life herself and a tough time growing up, I feel this is why she was so good at expressing her words while describing how the monster felt. Mary Shelley is concerned with ethnics and relationships with the human consequences of both the monster and Frankenstein and his loved ones of how we should live in times of rapid change and this is just as relevant to us now as it was for her then. I feel she is sending the message across that it will cause us lots of problems if we play god and change the rules of creation. I think Mary Shelley is just another person who has thought about the whole idea of manipulation and is scared it will get out of hand, although it is very hard to stop humans play god. I think she wrote Frankenstein to warn us things could go bad. Its very hard to stop all this though, humans are already starting to clone things one example is dolly the sheep. Doctors cloned a sheep and named it dolly the name dolly sounds very innocent to make it sound like a good thing. Many people think its a good idea because sheep arent exactly a very intelligent animal and the more sheep we have the more lamb there is to eat and wool to make things with, so it sounds like a good idea but there can be downsides to this the sheep are like zombies and there can be sheep that go wrong and are formed wrong. It is cruelty to animals and shouldnt be done, again its all down to selfishness thats what it all boils down to. People who want to be rich they are greedy and dont even consider how cruel it is they just think about how much money they will have. Cloning sheep is not for the benefit for mankind, neither is cloning humans it is just peoples desires to be god like it is wrong and selfish people just crave to be leaders of new races thats all. The doctor who created dolly the sheep wants permission to clone humans but I think thats going to far, it would not be successful there would be too many difficulties and there would be a lot of racism going on, so cloning is not very successful. Frankenstein is very relevant to the stories we hear in the newspaper thats why it is such a good story! Its about a man getting greedy trying to prove a point that life can be created in different ways, but why does it have to be put into action? We know it shouldnt be done!!! Man is getting to clever for their own good. I think Mary Shelley wrote Frankenstein as a warning to us that making new life using science is wrong and dangerous. And that there is only one god, n nature should be let to run its own course, I think the articles in the newspapers are trying to tell us whats going on and we should put a stop to it. Making all these new races is not a good thing it is dangerous and very unsuccessful. Victor Frankenstein in the story is like god in the story of genesis but the thing is what Frankenstein done was very dangerous. This should be a very clear warning that it should not be done. Also I think dolly the sheep was created so they thought if they could successful clone a sheep they could do bigger and better things! But thankfully there are many articles telling people it is wrong so hopefully it will put more people off. Frankenstein probably was the best story to show us what can happen and Im sure Mary Shelley intended to do that. It is a very good book and sends across a very strong point. I believe that it is always men because people think that the word men or man seems more powerful and stronger I myself dont believe this and I think especially in this day and age woman have the same right as men. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Ancient Egypt Essay -- Egyptian History Essays

Ancient Egypt Ancient Egypt is located along the Nile River of Northeastern Africa. More specifically, it is the territory where ancients Egyptians lived in the valley of the delta and the Nile. It was a thriving civilization for more than 3,000 years, from about the time of 3300 BC to 30BC. The culture of Ancient Egypt is identified and very well known for many aspects of their ways of life. Considering the time period, they were very technologically advanced. This can especially be seen through the great pyramids and hieroglyphs that elaborately decorate the walls of them. Pyramids were not small structures. In fact the largest one was over fifty stories high. In addition they were also built completely by manual labor. Labor consisted of moving limestone blocks that weighed on average 2.5 metric tons and could weigh up to 15 metric tons. In addition they had to form these blocks, move them, and sculpt them into the great structures known as the Pyramids. As you can imagine they took several decades of day in and day out work to complete these massive structures. The hieroglyphs were also an important part of not only the Ancient Egyptian culture but the pyramids especially. They provided pictorial descriptions for burial chambers, temples, jewelry, and important statu es. Ways to decipher them were unknown until the discovery of what is known as the Rosetta Stone. It was a stone that showed the same text in three different languages. Then early in the 19th century a French scholar name Jean Francois Champollion was able to decipher it and later on aid in learning the language of the dead language of hieroglyphs. Hieroglyphs are still being deciphered to this day. Ancient Egypt was able to prosper for such a long perio... ... November 2003 from http://www.greatscott.com/hiero. Iversen, Erik. The Myth of Egypt and Its Hierolyphs In European Tradition. Princeton, New Jersey: Princeton Univeristy Press, 1993. Minnesota State University. "Hieroglyphs." Retrieved 21 November 2003 from http://www.mnsu.edu/emuseum/prehistory/egypt/hieroglyphics/heiroglyphics.html. Park, Rosalind.The Scientific Invention of Hieroglyphs or Hurrah for Pliny! Great Britain: Azoth Publications, 1997. Silverman, David P. Language and Writing in Ancient Egypt. Pittsburgh,Pennsylvania: The Carnegie Museum of Natural History, 1990. "The Pyramids of Ancient Egypt." Intercity Oz Inc. 1999. Retrieved 15 November 2003 from http://www.touregypt.net/featurestories/pyramids.htm. Winston, Alan. The Pyramids in Ancient Egypt. Retrieved 18 November 2003 from http://www.touregypt.net/featurestories/pyramids.htm. Ancient Egypt Essay -- Egyptian History Essays Ancient Egypt Ancient Egypt is located along the Nile River of Northeastern Africa. More specifically, it is the territory where ancients Egyptians lived in the valley of the delta and the Nile. It was a thriving civilization for more than 3,000 years, from about the time of 3300 BC to 30BC. The culture of Ancient Egypt is identified and very well known for many aspects of their ways of life. Considering the time period, they were very technologically advanced. This can especially be seen through the great pyramids and hieroglyphs that elaborately decorate the walls of them. Pyramids were not small structures. In fact the largest one was over fifty stories high. In addition they were also built completely by manual labor. Labor consisted of moving limestone blocks that weighed on average 2.5 metric tons and could weigh up to 15 metric tons. In addition they had to form these blocks, move them, and sculpt them into the great structures known as the Pyramids. As you can imagine they took several decades of day in and day out work to complete these massive structures. The hieroglyphs were also an important part of not only the Ancient Egyptian culture but the pyramids especially. They provided pictorial descriptions for burial chambers, temples, jewelry, and important statu es. Ways to decipher them were unknown until the discovery of what is known as the Rosetta Stone. It was a stone that showed the same text in three different languages. Then early in the 19th century a French scholar name Jean Francois Champollion was able to decipher it and later on aid in learning the language of the dead language of hieroglyphs. Hieroglyphs are still being deciphered to this day. Ancient Egypt was able to prosper for such a long perio... ... November 2003 from http://www.greatscott.com/hiero. Iversen, Erik. The Myth of Egypt and Its Hierolyphs In European Tradition. Princeton, New Jersey: Princeton Univeristy Press, 1993. Minnesota State University. "Hieroglyphs." Retrieved 21 November 2003 from http://www.mnsu.edu/emuseum/prehistory/egypt/hieroglyphics/heiroglyphics.html. Park, Rosalind.The Scientific Invention of Hieroglyphs or Hurrah for Pliny! Great Britain: Azoth Publications, 1997. Silverman, David P. Language and Writing in Ancient Egypt. Pittsburgh,Pennsylvania: The Carnegie Museum of Natural History, 1990. "The Pyramids of Ancient Egypt." Intercity Oz Inc. 1999. Retrieved 15 November 2003 from http://www.touregypt.net/featurestories/pyramids.htm. Winston, Alan. The Pyramids in Ancient Egypt. Retrieved 18 November 2003 from http://www.touregypt.net/featurestories/pyramids.htm.

The Lack of African American TV Shows

The norms of American television during its early years have always been focused on the so-called â€Å"social whiteness† owing to the fact that shows have always been dominated by the whites.This theory of racial subjugation was eventually refuted since white and black characters after the 1980s do get the same amount exposure on TV shows. Considering the height of racial discrimination in the United States, the lack of African American TV shows is not surprising though African American celebrities have the same acting skills as non-African Americans.The shows allotted for African-Americans, predisposed or not, have been limited to situation comedies (sitcoms) and stand-up comics to exemplify that these marginalized sector indeed does get the equality of quantity of said TV acts.To cite in history, there was the â€Å"Amos N’ Andy Show† which commenced in 1928 as a thirty-year radio show and broadcasted on television in 1951 which only lasted for two years becau se of the massive protests by the black community. It was the lone TV show with an all-black cast during the period. There was also â€Å"The Beulah Show,† â€Å"The Nat King Cole,† â€Å"All in the Family,† â€Å"The Jeffersons,† â€Å"Good Times,† â€Å"What’s Happening,† â€Å"That’s My Mama,† and â€Å"Sanford and Son.†The era of â€Å"The Roots,† â€Å"The Cosby Show,† â€Å"Different Strokes,† â€Å"Webster,† â€Å"Gimme A Break,† and the â€Å"A-Team† also came. Many contemporary TV shows featuring African Americans followed thereafter including NBC’s â€Å"Hidden Hills,† FOX’s â€Å"The Bernie Mac Show† and â€Å"Cedric the Entertainer Presents†¦,† ABC’s â€Å"My Wife and Kids,† CBS’s â€Å"Robbery Homicide Division† and â€Å"Hack.†The former network WB also aired black-oriented shows as â €Å"The Hughleys,† â€Å"The Steve Harvey Show† and â€Å"The Jamie Foxx Show.† To enhance racial diversity, WB also featured â€Å"ER,† â€Å"Smallville,† â€Å"Gilmore Girls,† â€Å"Friends† and â€Å"The West Wing.† Meanwhile, UPN introduced â€Å"The Parkers,† â€Å"One on One,† â€Å"Girlfriends,† and â€Å"Half and Half.† Even the popular reality TV shows â€Å"Survivor† and â€Å"Big Brother† even incorporated black contestants in them.According to Screen Actors Guild (SAG) in 1991, schedules for prime time shows are still segregated in that African American dominated shows were isolated still and in some networks like FOX and NBC, the blacks were still underrepresented, such the term â€Å"ghettoization† of African American TV shows.Studies by SAG further revealed that there are two types of programming: first, â€Å"resourceful† programming wherein some shows incl uded a racially diverse cast and â€Å"missed â€Å"opportunity† in which no effort is made at all to broaden their horizons in terms of casting.An example of the first type is â€Å"The Practice† where it gave importance to African American casts, placing them in major roles with long screen times. As have been mentioned earlier, African Americans did not have much opportunity in drama and more serious roles.Shows like â€Å"Sex and the City† and HBO’s â€Å"Six Feet Under† put blacks in very minor, insignificant characters. Oftentimes, blacks are associated with being criminals, villains, gangs, troublemakers, street people, mobs, sidekicks or subordinates in TV performances. These racial stereotyping is not helpful in terms of reconciling the diversified cultures of blacks and whites living in one nation.It cannot be denied that television is one of the most influential media of information dissemination in the world today. Amidst globalization , television plays a great role in shaping the minds and perspectives of people about things happening in their immediate environment. The squaring off of cultural, racial and sexual distinctions should be given priority if indeed the goal of unification and eliminating discrimination is to be realized.The lack of African American TV shows is an illustration as to the inequality of racial representation in media. Even if African Americans constitute only a marginalized portion of the population, they should be given equal TV exposure to indicate that racial chauvinism has been resolved and eliminated. If whites are shown to overshadow the blacks on TV, the audience will get the idea that impartiality still exists even in the entertainment industry.It should be emphasized that television serves as an important cultural medium. Through this instrument, people learn about cultures of the different races.Whether genuine or not, what is shown on TV will be the image that the audience wil l grasp regarding that particular culture. This is the reason why extra care and caution must be considered when depicting cultures on TV shows since they shape the representation of that ethnicity.As mentioned earlier, African Americans often have negative persona in many TV shows. Because of this, the audience will tend to generalize that African Americans are indeed those kinds of people. This brings about a complex societal problem with regards to people’s attitudes towards African Americans.In conclusion, the lack of African American TV shows is not merely a question of the quantity of shows broadcasted on television but it is also a question of the quality of shows that are being aired globally.Cultural sensitivity is an important factor in that African American characters should not be limited to being slapstick comedians and humorists, but their roles must exemplify what the true black culture is in order to educate people about their beliefs and ideologies. It is onl y through a wider and deeper understanding of other ethnicities can we solve the problem of racial prejudice.Therefore, it is quantity coupled with quality of African American TV shows that will make the imparting of the black society more meaningful and constructive to be able to correct the mistaken identities of African Americans. By increasing the number of quality African American TV shows, deliverance is within reach.Referencesâ€Å"Amos N’ Andy Show.† (n.d.). The Museum of Broadcast Communications. Retrieved February 18, 2008, from http://www.museum.tv/archives/etv/A/htmlA/amosnandy/amosnandy.htmEaston, B. M. (n.d.). â€Å"African-Americans on TV: A Retrogressive Renaissance.† Retrieved February 18, 2008, from http://www.purrmag.com/Purr12/blacksontv.htmlKumbier, A. (n.d.). â€Å"The TV Ghetto.† Retrieved February 18, 2008, from http://www.poppolitics.com/articles/2002/09/09/The-TV-Ghettoâ€Å"Racism, Ethnicity and Television.† (n.d.). The M useum of Broadcast Communications. Retrieved February 18, 2008, from http://www.museum.tv/archives/etv/R/htmlR/racismethni/racismethni.htmâ€Å"The African-American Television Audience.† (n.d.). Nielsen Media Research, Inc. Retrieved February 18, 2008, from http://www.nielsenmedia.com/ethnicmeasure/african-american/indexAA.html