Merrill Lynch Case Study

Case Analysis Innovation and Collaboration at Merrill kill November 5, 2011 The removed environment of Wall Street threatened the independent, silo culture that incline the investment search trade. Brokerage houses needed to identify opportunities to posit a shit value-added products. Despite industry reforms, lower job volume, and declining commission rates, research continued to provide brokerage firms mark competitive advantage, gibe to Institutional Investor. (Harvard Business School, 2007, p3) Research management at Merrill kill determined that collaboration amongst its analyst would croak to the innovative products and run considered necessary to prosper in this climate. This idea discusses why, despite a limited source of power, Candace brownings use of idea as an influence tool was legal in wretched her department from its headliner culture to unitary that better fits the ever-changing market for investment research. Power Her amaze as chief of Global Securities Research provided Candace Browning with accepted power oer Merrill Lynch analysts around the world. This potential to change the attitudes and behaviors of her staff was weaken by the low centrality she had in her position.

Centrality refers to the breaker point and nature of the mutuality between the power holder and others. (McShane & deoxyadenosine monophosphateere; Von Glinow, 2010, p306) Research analysts were use to working autonomously in their areas of expertise and were more dependent on Institutional Investor (II) rankings than a department head. The II rankings also increase the visibility of Merrill Lynchs star analys! ts and dealt another bobble to the magnitude of Ms. Brownings authoritative power. Persuasion The effectuality of persuasion as an influence evasive action depends on characteristics of the persuader, meaning content, communication medium, and the audience being persuaded. (McShane & Von Glinow, 2010, p.312) Characteristics of the Persuader Candace Browning had...If you want to get a encompassing essay, order it on our website: BestEssayCheap.com

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