Service Marketing Essay Example | Topics and Well Written Essays - 1750 words

Service Marketing - Essay ExampleThe image of the brand in effect represents the way the customers view an agreement (Kapoor, Paul & Halder, 2011). Services selling ensures that an organization such as McDonalds presents and behaves itself in a modern consistent way in order to delivery on its promise of be the best in customer service. Customer service is the backbone of an organization since there is no organization that can operate without customers. It is therefore utmost dominant to establish world-class customer service to the clients in order for any organization to be successful. It is through best practices in services market placeing which alter an organization to establish a strong reputable brand as well as effective and efficient customer service. Another factor that effectively supports services merchandising includes marketing communication methods that include promotions and advertising and which are effectively used in creating designs, colors and images that g ive various brands their recognizable faces. The palmy Arches is McDonalds familiar logo and it is recognizable to its customers the world over due to its exemplary performance in services marketing (Kapoor, Paul & Halder, 2011). McDonalds faces the Great Compromiser completion in all its markets from other competitors. Other factors that affect the organizations success include the numerous technological, legal and economical changes. Its marketing activities involves the identification of customer requirements and of necessity and ensuring that these needs are effectively and efficiently meet in a far much better way as compared to its competitors. This is the only way that an organization can create loyal customers and the management of McDonalds knows this fundamental factor. The organization has established various services marketing activities that ensure that the organization stays on board and also at the top of its competitors. McDonalds has among its services marketing a segment that is know as the key audiences and this is the organizations likely customers (Kapoor, Paul & Halder, 2011). The Pre-Purchase branch McDonalds also utilizes the invaluable factors of market research and marketing mix after having identified its key audiences. The marketing mix will be established in accordance to the specific appeals and preferences of the key audiences. The marketing mix is a terminology that is used to refer to the four key marketing tools, popularly known as the 4Ps. The 4Ps include the place, promotion, price and the product. The place refers specifically to where the products are sold to the customers. McDonalds ensures that it has fully analyzed detailed information regarding its customers which is derived from the various ongoing market researches that it conducts regularly since it is very important to do this (Kapoor, Paul & Halder, 2011). This enables an organization to make informed and up-to-date decisions regarding the customers preference s. This is among the key functions of services marketing that enable an organization to be in touch with its customers and their ever changing preferences. The McDonalds Marketing Department then ascertains the key information that will determine the correct marketing mix. Among the questions that the marketing team tackles includes which restaurant is visited frequently, what are the prices that the customers would want to pay, which products are