Subway Operating Environment Essay Example | Topics and Well Written Essays - 2000 words

Subway Operating Environment - Essay ExampleLatest Subway restaurants wait coming into existence throughout. The franchise serial has recruited excess of 150,000 individuals. The restaurant provides its consumers with several various types of fresh submarines sandwiches in addition known as subs. Consumers all the chip make choices on the way they need their sandwiches to remain served (Griffin, 2012). Subways promotion remains founded on freshness. The slogan Eat Fresh informs that Subway series makes use of simply fresh scorched bread and fish constituents. Subway faces very stiff competition from other businesses in the same field worry McDonalds, Burger King and Sunset Boulevard. There existed more than 20 Subways in the late 1990s in Denmark however, ten years back they vacated the Danish market. During 2009, Subway make efforts to struggle for the Danish market once more. At the start of February, they re-launched Subway in two towns, in Sonderborg and Aalborg. The Subway s eries faces stiff competition in Danish market from key competitors much(prenominal) as the Danish series and Sunset Boulevard. During the time the Subway was removing their restaurants from the Danish Sunset Boulevard purchased three of their divisions (Griffin, 2012). 2.0 environmental analysis 2.2. Economic factors- They have an influence on all enterprises, countrywide and internationally. Economic elements influence the buying capacity of the consumers and the organizations cost of capital. It constitutes regions such as the exchange rates, economic development and inflation frequency (Dubofsky, 1968). In the subway, the factors atomic number 18 key help the management to understand the economic growth of the restaurant. 2.3. sociable factors- These factors constitute population reforms. There are several elements that influence peoples lifestyle because people stay in a community. A a couple of(prenominal) key factors include household, religion, learning system and positio nality (Boyer & Verma, 2010). Demographic development rate, age spread and jobs motives remain all incorporated in social factors. Within the restaurant, these factors are critical as they help in planning for the meals based on the population, gender and age discrimination. This ultimately helps in planning for the meals.