H&M Company Analysis and Market Penetration

H&M Company Background Introduction Hennes & Mauritz (H&M) was ceremonious in 1947 by Erling Pers male child in Vasteras, Sweden. His first blood was a womens turn retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment store, Mauritz Widforss, located in Stockholm. An inventory of mens change state came with the store upon barter for and taking initiative Pressen ballooned Hennes to also be possessed of a means wear department changing the take a shit to Hennes & Mauritz, which since thus has been abbreviated to H&M. Currently Pressons son Stefan is the honcho executive officer since of the fellowship. (Bobbin, 2001) Since 1982, H&M has causa awayd to expand steadily across the globe. Currently H&M has multinational store perspectives in 40 countries with over 2,200 stores (see uncover A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 2001) (See Exhibit A for SWOT Analysis) H&M Objectives Currently H&M is focused on hike up development in several divers(prenominal) areas of their company. International Expansion Firstly, H&M wishes to continue its international expansion during this year by entering for the first metre into the South East Asiatic foodstuff.

H&M wishes to return successfully opened a new store location in capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard construct which is in the business district of Singapores low-spirited town core. Singapore was th e chosen market because of its highly gruel! ing population and fashion conscious consumers. unified Responsibility H&M wishes to continue to develop its corporate accountability by means of continued charity work and through the employment and manufacturing of products. H&M is a very social answerable company that is involved with many charities around the world including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to attendant these charities to...If you want to get a full essay, establish it on our website: BestEssayCheap.com

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