Case Study Marketing

Question 1 : The TiVo Case Study1 . Main Problems : Although TiVo has been able to tidy a loyal customer base subscribers , it is faced with almost significant problems . TiVo s customer base is reflective of less than star topology percent of homes in the US with TVs . There is thus the gainsay of progressing from a small customer loyalty base to a mass market , which is crucial for TiVo s survival as a viable business . This challenge is made quite steep considering other formidable competitors like satellite and cable TV providers , ReplayTV , and UltimateTV that are operating in the market place . pooh-pooh the significant reduction in the price of the TiVo set from the earlier models that sold at 1000 , to current price of in the midst of 246 and 399 , it is still preceding(prenominal) 199 and is thus considered p ricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it needs to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to spreading the TiVo sets to subscribers at a discountb . TiVo prides itself as an easy-to-use technology but in to penetrate the market and stay competitive , it must be able to offer cutting edge technological innovations that sets it above the competitionc . TiVo needs to diversify its selling strategies to include some discounts or rewards for existing customers who introduce new customers to TiVoQuestion 2 : Aristotle s Ethos , Pathos , and LogosIn coaxing communication Aristotle posited that three things are key - credibility (ethos , title-holder ( pity , and logic (logos . Advertising mediums like billboards use a rophy of catchy embellishments and thus focus more on the pathos in communication...If you want to get a beat essay, coiffe it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay